Coated Freesheet Soft
As with Coated Groundwood, Demand has weakened due to reduced advertising as well as shrinking magazine and catalog circulation. The drop-off has not been as steep when compared to Coated Groundwood and, thus, the price erosion has not been as bad. A potential shutdown of equipment after a NewPage-Verso merger could bolster pricing in this segment as well. Appleton Coated announced it is for sale and interest seems to lie strictly with Private Equity firms.